On Mother’s Day, Congresswoman Torres Reintroduces Pink Tax Repeal Act to End Unfair Price Hikes on Women
Bill would protect women from paying more than men for the same products and services
Washington, D.C. – On Mother’s Day, Congresswoman Norma J. Torres reintroduced the Pink Tax Repeal Act, legislation that would prohibit gender-based price discrimination on consumer goods and services that are substantially similar. The legislation targets unjust pricing practices that disproportionately impact mothers and women.
"It's outrageous that in 2025, women, especially mothers, are still paying more than men for everyday items like razors, shampoo, and dry cleaning — simply because they’re marketed to women. This Mother’s Day, we need to acknowledge that the Pink Tax isn’t just about price tags — it’s a matter of respect, equality, and economic justice. No woman, mother, or family should be forced to pay more for the same products and services just because they are a woman.”
“With this bill, we are sending a strong message: pricing that discriminates against women is unfair, and we will no longer stand by while companies exploit their gender for profit. Women are already suffering under Trump’s economy — facing wage gaps, rising costs, and financial insecurity. We shouldn’t be adding insult to injury by making them pay more simply because they are women.”
“The attacks on women, mothers, and families are real, and they need to end. This bill is about holding companies accountable and ensuring that all consumers, regardless of gender, are treated fairly. It's time to end the Pink Tax, once and for all."
The Pink Tax Repeal Act would:
- Prohibit manufacturers and service providers from charging different prices for substantially similar products or services based on gender.
- Direct the Federal Trade Commission to enforce the legislation as an unfair or deceptive act or practice.
- Empower state attorneys general to take civil action against violators on behalf of consumers.
Studies have shown the existence of gender-based pricing disparities, costing women and girls hundreds of thousandsmore over their lifetimes compared to their male counterparts. Women make up as much as 85 percent of consumer purchases in the United States, but pay more for products marketed to women and girls 42 percent of the time. From toys to toiletries, the price differences are often hidden in plain sight and result in economic burden for women.
###